The world is developing so quickly it is almost impossible to keep up.
With this infographic (please see the more expanded view at www.latitudesolutions.co.uk/marketechnology) I am trying to give business owners an idea of the complexities of marketing in todays world compared to just 10 years ago. With technology changing daily, some of the areas that were only available to the big boys are now available to everyone.
However do be careful how you build your business technology infrastructure. We have found that it is vital that companies have a strategy that allows them to build toward the future without building a bespoke multi platform structure, which inevitably causes them issues going forward.
One company to look at (many are trying to follow) are VLI (www.vli.co.uk) who have a total online business platform that allows a company security that as and when they need to grow they are fully scalable both structurally and developmentally.
Whatever you choose, choose carefully, we have seen many companies come to a grinding halt with their growth due to poor planning at the beginning.
Happy hunting!
