Lots! If you understand that good B2B requires a brand behind it then the whole business is involved in a good B2B structure. Technology, Marketing, Business process, Sales, Admin, Leadership, Employee engagement, they all add up to make your business what it is and they also all add up to making your sales message and [...]
Tag Archives: Positioning
What does ROI actually mean?
2300% ROI, 43,000 ROI, 4,276,000 % ROI. What? I know that ROI is Return On Investment, I equally know that it is the mantra of businesses and marketing companies worldwide. Equally however I also know that in effect it means nothing. From an internal perspective it is useful when it is backed up by figures [...]
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Not another F****n expert!
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Hope that your competitors don’t find this post.
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What does ROI actually mean?
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The business world has changed forever. Have you?
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People buy emotionally and justify logically. What does that actually mean?
