Lots! If you understand that good B2B requires a brand behind it then the whole business is involved in a good B2B structure. Technology, Marketing, Business process, Sales, Admin, Leadership, Employee engagement, they all add up to make your business what it is and they also all add up to making your sales message and [...]
Tag Archives: how to stand out
People buy emotionally and justify logically. What does that actually mean?
Simply put when people buy things they do so from an emotional perspective, I like that person, I need that item or service. However BEFORE they actually buy they have to justify it to themselves logically. Have I got the money, do I really need it, is it good value for money? Therefore ALL purchases [...]
The business world has changed forever. Have you?
For years the economy has worked with debt with very little real money actually there to pay for the services. This will never again be the case. Banks and businesses are now being challenged to work in the real world where people only spend what they have. That may seem a new concept to many [...]
Hope that your competitors don’t find this post.
The business world has changed and it has changed for good. The same amount of money is out there (at least I haven’t seen anybody burning £50 notes) it is just being more carefully spent and companies want more assurances that what you are offering is a good investment. So how do you mange to [...]
Not another F****n expert!
You may have come across the same issues as myself; everyone is an expert. Literally everyone. There are hundreds if not thousands of self proclaimed experts who can tell you how to win more business, how to set up a social media campaign or indeed groom your dog. A huge amount of these so called [...]
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Not another F****n expert!
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Hope that your competitors don’t find this post.
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What does ROI actually mean?
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The business world has changed forever. Have you?
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People buy emotionally and justify logically. What does that actually mean?
