Latitude was set up in 1999 by myself and Hitesh Rawal. Our belief was to create a straight talking no nonsense marketing and design agency that told the client the truth at all times. Something we thought was missing in the market.
We had heard the horror stories of clients being told to do something that really only lined the pockets of the agency or won them awards. Rarely did we hear stories where the client had been told not to spend money or another way to approach the market that was cheaper.
We have now built (we believe) great word of mouth about our company and have many people who are firm advocates having worked with us. We believe that this, along with partnership marketing, is the way forward where trust is earnt not just given and not just expected.
