Rebranding Tips 1. Don’t look like everyone else The most common mistake we find when clients rebrand is that they look like everyone else in their market. If you look like everyone else then how do you stand out? I’m not saying look different for difference sake. But think what your brand stands for and […]
1. Qualify and disqualify The common issue for companies is winning business at any cost. This causes a huge ...
You may say that’s mean, not very PC and what’s it got to do with design? I would answer, it’s ...
Business Networking Notworking? Just how many networking groups and structures are there out there? BNI, NRG, supper club, ACE, First ...
You may have come across the same issues as myself; everyone is an expert. Literally everyone. There are hundreds if ...
Qualifying Clients: 5 tips… If you think that between 80-90% of business meetings go nowhere and that each meeting potentially costs you half a day of time including travel and before the preparation time you will have invested it is only sensible to ensure that when you do agree to a meeting it is worthwhile. […]
1. Qualify and disqualify The common issue for companies is winning business at any cost. This causes a huge amount of complications. Companies work with bad clients who don’t help them build, they can create a poor atmosphere with your employees due to bad behaviour, they can also take longer to manage meaning that […]
Happy Christmas and by the way….. Don’t you just hate it when someone sends you a lovely email wishing you a happy Christmas but it has a sales message accompanying it along the lines of “…oh and by the way, we’ve had a brilliant year and if you wish to do business with us next […]
The 3 basic rules of online marketing 1. Content is king In this world, everyone is a thought leader and I mean everyone. Last year it was expert, this year it’s thought leader! The funny thing is when you read what they have to say often they are all saying the same thing. In my opinion, […]
There was much hullabaloo over the Mayan prophecies and the end of the world. On December the 21st 2012, the world held its breath and waited for the planet Nibiru to crash into ours, people to be carried away on an alien spaceship buried under a mountain, or for us all to be suddenly sucked […]
Is what you see, what you get? So many companies sell a good story, however, when it comes to dealing with them you find out that they aren’t what they set out to be. Too many times you read ethos, values and mission statements that are simply fodder. Good PR backed up by very little. […]
Target market Who is your target market? Everyone? A huge amount of businesses? Have you ever REALLY looked at who you work best with and who works best with you? Who pays their money on time, refers you more business, gives you great testimonials and simply thinks you are ace? Have you thought about focusing […]
Word of Mouth – the new online, offline? The online world is overcrowded. Impossible to find what you want, difficult to find suppliers, even harder to find the suppliers you want. Everyone is vying for top place, competition is global and content just seems to be a churn of the same old sh**e. ‘Experts’ have […]
When was the last time, as a business, you sat back and thought about where you wish to be in 1, 3 or even 5 years? Whether, what you are doing now is compatible to where you wish to be and if what you’re selling now will provide the returns you hope for in the […]
“I didn’t have time to write a short letter, so I wrote a long one instead” wrote Mark Twain. However, modern day’s business communication has to be more than short, it needs to be instant. Consumers have lost what little patience they might have once had. We all expect, if not demand, instant gratification. Whether […]
In B2B marketing FACTS can be the downfall of the best marketing in the world. F = (Fear). Most B2B marketing purchasing decisions are based on Fear. Fear of buying incorrectly. Fear of the sack. Fear of a poor ROI. The B2B marketing purchase is one that is typically driven by need and the outcome is […]
Seems a simple statement and yet one which many find odd and retort, ‘if I should be so lucky’. However, the benefits and indeed the impact of not doing this is vast. In my mind this deems it a statement and a business strategy that any company (whatever the size) working in a B2B environment […]
Do you? We have noticed two very distinctive ways businesses in our mind get it totally wrong and lose a lot of potential sales 1. Selling too many products or services: Too often we meet companies selling anything and everything just to get a buck. This is a good strategy when it’s suggested ‘if they […]
Think Global! With markets becoming ever more crowded with experts and competition – the time is now to start looking at business in a whole new way – think global! It is also well documented that more businesses go out of business coming out of recession rather than during. As yet we haven’t seen this […]
You may say that’s mean, not very PC and what’s it got to do with design? I would answer, it’s true. It’s still true. And it has all to do with design. Whether you like it or not we are all judged, by what we look like. Branding & design are key to your success […]
Business Networking Notworking? Just how many networking groups and structures are there out there? BNI, NRG, supper club, ACE, First Tuesday and about a zillion beginning with the word entrepreneur. But in honesty how many actually create business, consistently, for a large percentage of the people who attend them? And how many are either a […]
It amazes me how many companies and individuals are willing to work for free, especially in the B2B market. Tenders, proposals, sales meetings, pipeline calls/emails the list is endless, a perpetual stream of chasing clients in hope that they throw you a bone instead of someone else. Let me explain the five key reasons […]
Lots! If you understand that good B2B requires a brand behind it then the whole business is involved in a good B2B structure. B2B Marketing Strategy Technology, Marketing, Business process, Sales, Admin, Leadership, Employee engagement, they all add up to make your business what it is and they also all add up to making your […]
Simply put when people buy emotionally. I like that person, I need that item or service. However BEFORE they actually buy they have to justify it to themselves logically. Have I got the money, do I really need it, is it good value for money? Therefore ALL purchases have to have both otherwise they fall at […]