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What goes into good B2B marketing in the new world?

What goes into good B2B marketing in the new world?

Lots! If you understand that good B2B requires a brand behind it then the whole business is involved in a good B2B structure. Technology, Marketing, Business process, Sales, Admin, Leadership, Employee engagement, they all add up to make your business what it is and they also all add up to making your sales message and [...]

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People buy emotionally and justify logically. What does that actually mean?

People buy emotionally and justify logically. What does that actually mean?

Simply put when people buy things they do so from an emotional perspective, I like that person, I need that item or service. However BEFORE they actually buy they have to justify it to themselves logically. Have I got the money, do I really need it, is it good value for money? Therefore ALL purchases [...]

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The business world has changed forever. Have you?

For years the economy has worked with debt with very little real money actually there to pay for the services. This will never again be the case. Banks and businesses are now being challenged to work in the real world where people only spend what they have. That may seem a new concept to many [...]

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What does ROI actually mean?

2300% ROI, 43,000 ROI, 4,276,000 % ROI. What? I know that ROI is Return On Investment, I equally know that it is the mantra of businesses and marketing companies worldwide. Equally however I also know that in effect it means nothing. From an internal perspective it is useful when it is backed up by figures [...]

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Hope that your competitors don’t find this post.

Hope that your competitors don’t find this post.

The business world has changed and it has changed for good. The same amount of money is out there (at least I haven’t seen anybody burning £50 notes) it is just being more carefully spent and companies want more assurances that what you are offering is a good investment. So how do you mange to [...]

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Not another F****n expert!

Not another F****n expert!

You may have come across the same issues as myself; everyone is an expert. Literally everyone. There are hundreds if not thousands of self proclaimed experts who can tell you how to win more business, how to set up a social media campaign or indeed groom your dog. A huge amount of these so called [...]

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